Redesigning services with and for the people who live them.

Service design for the public sector, incubators, social impact organisations, and businesses. We bring together the people who use and deliver a service to make it simpler and more human.

society organisations services people

How we help

Ways to work together, each one short and focused.

Service diagnosis

2–3 weeks

Understand what is really happening. We listen to the people who use and deliver the service, map how it works today, and show where to act first.

Service redesign

6–8 weeks

Co-create what comes next. With your teams and users, we design, prototype, and test a simpler service, with a clear plan to make it real.

Employee experience

3–6 weeks

Caring for the people who make the organisation. We listen to teams, map the employee journey, and co-create improvements for the moments that matter, from the first day to everyday work.

Facilitation and training

Tailored to you

Build the capability to keep going. Workshops, co-design sessions, and service design training for teams, incubators, and communities.

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Who we work with

Made for those who create and care for services.

Public sector and social impact.

Simpler, more human services for citizens and communities, designed with the people who deliver them every day.

Incubators and innovation centres.

Training and programmes that help entrepreneurs test their ideas with real customers, and a clearer experience for everyone who goes through the programme.

People and culture.

Employee journeys, onboarding, and team culture, designed with the people who live them. And, for moments away from routine, In Common gatherings.

Product and business teams.

Short projects to understand what is really happening and redesign the customer experience.

How we work

Every service is an ecosystem.

We start with people and widen the view, step by step, to services, organisations, and society, without losing sight of where it all begins.

A team around a table covered in cards and sticky notes during a co-creation workshop
Co-creation workshop with a client team
Liliana with the local research team around a table during field work in Laos
Field research with customers in Southeast Asia
  1. Start with people.

    Listen to those who use and deliver the service, in their own context.

  2. See the whole system.

    Map journeys, processes, teams, and data to find root causes, not symptoms.

  3. Design together.

    Co-create solutions with the people who will live with them.

  4. Make it real.

    Prototype, test, and leave a clear path to implementation.

In Common

Unplug to connect.

Relaxed gatherings for teams who want to spend time together in a different way: making, talking, and slowing down, away from the routine.

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Trusted by

Organisations we have worked with

  • Instituto Pedro Nunes
  • AIRO, Associação Empresarial da Região Oeste
  • Caldas de Monchique
  • AbbVie
  • FCCN
  • NOVA IMS
  • Fidelidade
  • Carlsberg Group
  • HP Inc.
  • Continente
  • Jerónimo Martins
  • Ageas
  • Teleperformance
  • novobanco

Have a service that could work better for the people who use it?

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